What is CMeter?
CMeter is the newest research tool that made possible to study Internet audience and to monitor Internet advertising on a fundamentally new level of quality and accuracy.
Advantages of CMeter
For the first time a comprehensive measurement of the Internet is available:
- The study presents the technometric, media and social indicators on the basis of independent monitoring.
- Technometric data of site visits are available in real time (with a delay of 2-3 minutes).
- Audience data and monitoring data are available in 24 hours. Data from all sources are combined in real time, which guarantees no data loss and hight speed data delivery.
CMeter conduct data from 3 resourses:
- Site-centric - counters (libraries) are integrated into sites and /or players.
- Frame-centric - the counter is not installed on the site, but in the frame of the banner network / banner.
- User-centric - a panel of respondents, the counter is installed into browsers of desktop devices.
- Data from all sources are combined in real time, which guarantees no data loss.
- The profile of the site's audience is built on the panel that contacted with the site during the period.